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How to Name a Radio Station
Starting a radio station offers entrepreneurs the chance to be at the forefront of innovation, reach new audiences, and share their voices with the world. On a day-to-day basis, running your radio station may involve creating content, promoting shows, and engaging with listeners through social media.
Whether you’re launching in a small town or the heart of a big city, coming up with radio station names people will remember is key to success. Naming your venture can seem daunting, but with some creative thinking and a solid strategy, you can easily find an appropriate name that appeals to your target audience.
Use our free business name generator above to discover an array of radio station name ideas, or continue reading our quick guide to learn how to name your company.
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Step #1: Determine Goals for Your Radio Station
Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
Before naming your venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.
Here are a few factors to keep in mind when launching and naming a radio station:
- Many radio stations choose to specialize in a specific kind of format, such as music. The revenue model depends on making money via advertisements, so it is important to cater your programming to the specific demographic you are trying to appeal to.
- Running a radio station is definitely a job for a “people person,” as you will eventually be hiring a wide variety of different personalities to work different shifts and host different programs.
- The preferred listeners are those who listen continuously and often to your station. As such, your best clients will be commuters who are on the road a lot and looking for entertainment.
Step #2: Begin Brainstorming
We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.
- Jot down some specific keywords for your radio station business name. Here are a few examples:
- Radio
- Broadcasting
- Show
- Transmitter
- Voice
- Think of adjectives that would describe your radio station and the types of products offered to derive inspiration. Here are some examples:
- Sports
- Hits
- Pulse
- News
- Music
- Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.
Radio Station Business Name Ideas
We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a radio station.
- 2020 Top Hits
- Mixed Genre Daily
- Fave Oldies Station
- Vintage Joy FM
- Productivity Talks
- Early Morning Hits
- Rising Star FM
- Turn It Up Central
- Comedy Per Diem
- Daily Commute News
- Alternative Angles FM
- Coffee N Crime
- The Morning Melodies
- Your Fave DJ
- Sport Updates Today
- Sound Wave Central
- Throwback Hitz
- Late Night Listens
Creative Approaches to Naming a Radio Station
The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:
Capitalize on Business Location
The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.
- Call In Charlotte
- Discover Music Detroit
- Up and California
- New Artists NYC
- Get Jiggy Jersey
Connecting Through Emotion
Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.
Emotion
- Ballad Bliss
- Morning Joy FM
- Cheerful Classical
- Motivation Chats
- Energized Ideas FM
Personal Experiences
- Holiday Instrumentals
- Special Day FM
- Ring In Radio
- Find Love FM
- TGIF Listening
Travel
- Long Journey FM
- The Alt Train
- Zumba Hitz
- Tropical Beats FM
- Morning Commute Talks
Pun Fun, Word Combination, and Alliteration
Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.
Pun Fun
- Rap It Up FM
- Ride the Radio Wave
- Radioh Yes
- Pop Notch Tunes
- Hit Mess Express
Word Combination
- Morninspiration
- Musitonic
- Staticooll
- Groovetacular
- Classicaleurs
Alliteration
- Wonderfully Wakened
- Get Groovy FM
- Ur Pop Place
- Personal Party FM
- Dance Dance FM
Short and Sweet
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a radio station, ask yourself how you would describe what you’re offering (e.g., music, analysis, discussion, entertainment, etc.). Consider how you want your customers to feel (entertained, inspired, relaxed, etc.), and so on.
- WaltzFM
- Overtonely
- AllDubstep
- The TempoHub
- NoStatic Beat
Name Game
Naming your business can be as easy as just using your own name. You can also incorporate names of friends and family members.
- Rihanna’s R&B Radio
- Mornings With Madonna
- Traffic Updates by Tim
- Harmonies With Harper
- Carl’s Comedy Hour
Step #3: Use Our Business Name Generator
Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!
Filter results by location, industry, and domain name to produce more customized brand names for your venture.
Step #4: Register Your Radio Station Business Name
Visit our business name search page to see if your desired brandable name is available in your state.
Steps After Naming Your Radio Station
There are some steps you can take to successfully establish brand recognition and credibility for your venture.
- Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
- Design a logo for your radio station. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our radio station business logo generator to simplify the process.
- Make a website for your radio station. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
- Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.