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How to Name a Private Investigation Firm
Private investigation firms, above all, need to build trust with their potential customers. If you’re thinking about starting your own firm, then choosing the name for your venture is an important starting point.
The private investigation industry is one where you’ll need to be careful about the type of image you present; this starts with the words you use in your brand name and the impression it creates in your potential clients’ minds. To ensure you choose one that represents your company well in the market, use our guide to coming up with high-quality private investigation firm names.
Use our free business name generator above to discover an array of private investigation firm business name ideas, or continue reading our quick guide to learn how to name your company.
TRUiC is a privacy-focused company. TRUiC’s business name generator protects your personal information so that your searches remain private.
Step #1: Determine Goals for Your Private Investigation Firm
Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
Before naming your venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.
Here are a few factors to keep in mind when launching and naming a private investigation firm:
- Private detectives help clients with a wide range of issues. These issues may be of a personal, financial, or legal nature.
- Good private detectives must have a working knowledge of these different fields in order to help their clients and avoid breaking the law.
- This venture is ideal for highly adaptable self-starters. This is because the work will vary by location, hours, and type, and most of it will be conducted on your own.
Step #2: Begin Brainstorming
We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.
- Jot down some specific keywords for your private investigation firm business name. Here are a few examples:
- PI
- Detective
- Solutions
- Justice
- Law
- Think of adjectives that would describe your private investigation firm and the types of products offered to derive inspiration. Here are some examples:
- Reliable
- Thorough
- Secure
- Trusted
- Advanced
- Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.
Private Investigation Firm Business Name Ideas
We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a private investigation firm.
- Digging Truths
- Binocular Affairs
- The Trusted Eye
- Investigative Truth
- Detective Hunch
- Tracked n’ Solved
- Lover’s PI
- Swift Investigating
- Watchful PI
- Private Investigation Squad
- Everywhere Eyes
- Winning Divorce Evidence
- Legal Eagle PI
- Sleuth At Your Service
- Detecting Fraud Pro
- Flat Rate PI
- Marshal’s Investigations
- Reliable Findings
Creative Approaches to Naming a Private Investigation Firm
The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:
Capitalize on Business Location
The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.
- Statewide Private Investigation
- LA PI Work
- PI PRos NYC
- Seaside PI
- MIA Findings
Connecting Through Emotion
Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.
Emotion
- Smooth Investigations
- PI Satisfaction
- Reliable Investigators
- Trustworthy Eye
- Brilliantly Watched
Personal Experiences
- Detective Faith
- Veteran Investigators
- Info Finders Co.
- Budget PI
- Empathetic Detectives
Travel
- Detectives Abroad
- Horizon Private Investigations
- Journeyman Divorce Services
- Escaped Truths
- Detectives Of Vegas
Pun Fun, Word Combination, and Alliteration
Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.
Pun Fun
- Speedy Sleuth Work
- Private Detectives Dick & Jane
- Found Something PI Group
- Private Eagle Eye
- No Flash PI
Word Combination
- Cheatmenot
- Crimcheckers
- Privatailing
- Secretshown
- Investigetters
Alliteration
- Sly Sleuth Work
- Detective Dynamo
- Instant Investigators
- Diligent Detectives
- Prudent PI Pete
Short and Sweet
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a private investigation firm, ask yourself how you would describe what you’re offering (professional service, expertise, privacy, timeliness, etc.). Consider how you want your customers to feel (respected, comforted, informed, confident, satisfied, etc.), and so on.
- PITruths
- AllDiscovered
- InfoRevealed
- PIFindings
- TrainedPI
Name Game
Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.
- Abe’s PI Service
- Kim’s Private Investigations
- Casper The PI
- Camil The Sleuth
- Sherlock Tracks
Step #3: Use Our Business Name Generator
Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!
Filter results by location, industry, and domain name to produce more customized brand names for your company.
Step #4: Register Your Private Investigation Firm Business Name
Visit our business name search page to see if your desired brandable name is available in your state.
Steps After Naming Your Private Investigation Firm
There are some steps you can take to successfully establish brand recognition and credibility for your venture.
- Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
- Design a logo for your private investigation firm. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our business logo generator to simplify the process.
- Make a website for your private investigation firm. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
- Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.