Car Dealership Business Name Generator

How to Name a Car Dealership

Car dealership business names may be more important than first meets the eye. Because many car dealerships specialize in a specific brand, independent dealerships can set themselves apart with the right words. For instance, if you’re selling pre-owned vehicles of luxury brands (e.g., Audis, BMWs, Mercedes, etc.), your name would be the first marketing touchpoint that tells your customers that you can get them into a nice vehicle for less. If you’re selling cars to people with lower incomes, your name should suggest that you can get them on the road in a safe vehicle that won’t break the bank. It’s all about finding the right spin and then working it into your registered name.

Use our free business name generator above to discover an array of car dealership business name ideas, or continue reading our quick guide to learn how to name your company.

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Step #1: Determine Goals for Your Car Dealership

Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.

Before naming your venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.

Here are a few factors to keep in mind when launching and naming a car dealership:

  • This venture is perfect for individuals who are auto enthusiasts and who have a good business sense. Former sales managers and car salesmen are also good candidates for this type of business.
  • Dealers typically run advertisements locally for customers, but most of the business is generated by referrals through the salesforce. Friends, family, neighbors, and community members are the “target market” for a dealership.
  • Good customers usually have fair to good credit (minimum). Many customers will finance the purchase so they need the ability to qualify for a vehicle loan.

Step #2: Begin Brainstorming

We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.

  • Jot down some specific keywords for your car dealership business name. Here are a few examples:
    • Sale
    • Safety
    • Credit
    • Lot
    • SUV
  • Think of adjectives that would describe your car dealership and the types of products offered to derive inspiration. Here are some examples:
    • Affordable
    • Reliable
    • Quality
    • Used
    • New
  • Experiment with other branding and brainstorming techniques.

Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.

Car Dealership Business Name Ideas

We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a car dealership.

Creative Approaches to Naming a Car Dealership

The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:

Capitalize on Business Location

The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.

Connecting Through Emotion

Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.

Pun Fun, Word Combination, and Alliteration

Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.

Short and Sweet

Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your car dealership. For instance, if you own a car dealership, ask yourself how you would describe what you’re offering (e.g., service, quality, variety, etc.). Consider how you want your customers to feel (happy, pleased, satisfied, etc.), and so on.

Name Game

Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.

Step #3: Use Our Business Name Generator

Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!

Filter results by locationindustry, and domain name to produce more customized brand names for your company.

Step #4: Register Your Car Dealership Business Name

Visit our business name search page to see if your desired brandable name is available in your state.

Steps After Naming Your Car Dealership

There are some steps you can take to successfully establish brand recognition and credibility for your venture.

  • Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduce liability. We recommend checking out the Top LLC Formation Services.
  • Design a logo for your car dealership. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our car dealership business logo generator to simplify the process. 
  • Make a website for your car dealership. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
  • Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.